The Bluemove brand is changing

More than eight years ago, we set out to change the face of mobility in Spain. We are now adopting a new brand that covers all European hourly vehicle hire companies within the car rental giant Europcar.

When will it happen? 

On January our new name will be Ubeeqo. And we are not just changing our name. You’ll see plenty of other changes, although you’ll still be able to book vehicles as always, you just need to update the app on your device to see the new brand. 

Our reach is changing 

We are bigger now. We’re part of the Ubeeqo international network, with a presence in major European cities, so wherever you go you can get around using our app. 

Our conversation is changing  

We no longer just talk about car sharing. Now we’re all about mobility. We aim to make sure you have the perfect means of transport whenever you need it. More than ever, it’s all about you.

Our look is changing 

All this will be accompanied by a fresh new corporate image that reflects our new values of #diversity and #mobility.

How will we do it? 


Over the coming weeks you will probably see the two brands side by side in our vehicles and car parks. We have more than 700 vehicles, so it will take us a while to change everything over. 

In the meantime, you’ll be getting used to our new name. From January, we will be Ubeeqo and our app and website will have a new look and feel. 

Will our service change? 

Not at all. The same old Bluemove team will be working under the new brand. The only thing that will change will be our email address. 

No, you just need to update the app on your device to see the new brand. 

Will I have to download the app again?

We’re closing a chapter and starting another. Join us on the journey!

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